Welcome To Paseo West Community Garden!

Paseo West Community Garden located on the east side of Troost was once a homeless camp and now it provides food for hundreds of people in the community who may not be able to afford healthy food.

WELL is a 501(c)(3) nonprofit corporation focusing on the reduction of homelessness in the urban core of Kansas City. Our mission is to find affordable and permanent housing. WELL - Kansas City and our collaborators provide services to support the transition from homelessness to independence.

Learn more: https://goo.gl/VSK45n

What Did We Learn From Social Media In 2017?

Are you a part of the 96 percent of businesses using social media for your business? These days, it seems like a silly question to ask. Social media marketing has been a mainstay for businesses for more than a decade now, and it has become fully ingrained as a legitimate, if not necessary component to a successful online marketing strategy.

But despite its persistence in mainstream use, social media never stays the same for long. Each year, we see new, popular platforms, we’re pushed to try new strategies thanks to app updates, and we witness consumer behavior changes that we figure out how to leverage to increase our ROI.

So what was going on in the social media world this past year? What were the prevailing social media trends of 2017?

1. Influencer marketing started to surge. Influencer marketing has been around, in theory, since the first rumblings of social media marketing. The idea is simple; engage with people who are already popular and respected, and you, too, could become more popular and respected. In 2016, the strategy started really taking off, as it earned the second-highest ROI measurement (6.77) among all measured marketing tactics in my 2017 What Works in Online Marketing survey. In 2017, the budgets allocated for influencer marketing were set to double, and in 2018 they look to increase even further, as influencer marketing had the largest share of respondent in my survey that had not yet started using the strategy but planned to start soon.


2. Brands began targeting a new generation. Move over, millennials. Brands always want to know what the youngest people in the country are doing, and millennials are getting too old to be considered their primary demographic. Generation Z—a loose and probably temporary term for people born during or after 1995—now has close to $44 billion in purchasing power, and will likely shape how we use social media in the near future. Generation Z is easily bored, and likes to remain more private than their millennial counterparts. They’re also resistant to advertising, which makes them tough for brands to attract.

3. Brands started focusing on communication with individuals from their community. Brands are also shifting their attention away from apps that treat messaging like a broadcast system; rather than posting a message for thousands of people to read, brands are increasingly investing time and energy on messaging platforms that allow for more individual interactions. Consumers have always preferred one-on-one interactions, because they’re naturally more personalized and thoughtful. Used more for customer service than for advertising, brands will likely pursue this channel even further in the future—especially in combination with the next item on this list.

4. Chatbots exploded in popularity. Chatbots exploded in popularity in 2017, and are only going to grow more important in the coming years. Able to mimic humanlike interactions, and serve as an automated intermediary between brands and consumers, chatbots are inexpensive, and capable of keeping everybody happy. Chatbots are available in multiple platforms, including taking the place of human representatives in some online chat interactions, and fielding some requests of users while on the phone. Chatbots haven’t completely replaced humans yet—they’re still not perfect interpreters, and are usually easily distinguished from real human beings—but they’re growing in sophistication.

5. Digital hangouts emerged as a popular form of socialization among the tech-savvy. Thanks in part to Generation Z’s preferences and the ever-expanding world of online video, digital hangouts are becoming more popular. In case you aren’t familiar, digital hangouts are basically apps that let you video chat with multiple people simultaneously, and possibly engage in activities like watching movies or shopping together. Dozens of apps have emerged in this space, and have quickly amassed small, yet consistent user bases. There’s yet to be a clear frontrunner in this niche, but I imagine we’re not far away from seeing one platform dominate the others. This is quickly becoming a critical opportunity for brands to reach Generation Z—especially if online shopping can be part of the equation.

6. New integrated buying opportunities emerged. Speaking of shopping opportunities, 2017 also saw an increase in e-commerce integrations in a variety of social apps. Facebook Marketplace, which technically launched late last year, started picking up popularity in the second half of 2017, and set an example for other brands to follow. Paid advertisements are making it more convenient for users to buy the products they’re advertising, with one-click transportation to a shopping cart, and my guess is next year will be even bigger for these revenue opportunities.

7. Content legitimacy took center stage. After a contentious election at the end of 2016, plagued by an abundance of “fake news” stories and suspicious advertising, social media platforms were forced to take center stage in the fight for content legitimacy. Platforms like Facebook were forced to defend themselves from external accusations of misdoings, and introduced new mechanisms to detect and fight back against “fake news” and other low-quality content. These efforts haven’t eradicated the threat of bad content, but are a positive sign that these major tech companies are willing to do more to protect the interests of their users.

Despite little movement from big pillars like Facebook’s userbase and the popularity of hashtags and contests, social media has gone through some interesting changes this year.

If you weren’t a part of them, or if you’re just learning about them now, you might want to revisit your news and monitoring strategy; one of the most important ingredients for social media success is staying plugged in to the latest updates, so renew your commitment in 2018 to staying on top of the latest trends.



What did we learn from Social Media in 2016!?

What did we learn from Social Media in 2016!?

Video is King in 2017

A picture is worth 1000 Words but a Video is 1000 pictures. In 2016 business realized that they could generate a buzz by releasing short videos on social media platforms instead of buy up expensive tv ad space and they actually converted better and was able to track that conversion.
According to Five9 chief marketing officer Kevin Gavin, video customer service will go mainstream:
As the modern customer increasingly feels empowered to communicate with brands via various channels like phone calls, texts, social media and more, the rise in video communication will become more mainstream. Just as social media brought on a new way to communicate with consumers, video will be a powerful tool to ease pain points in an easy and efficient manner. In 2017, more businesses will move to adopt video as the new normal in customer service or risk getting left behind.

Live Videos

Whilst the ability to watch videos online has been around since the YouTube creation in 2004, live streaming is going to be one of the biggest social media marketing trends for 2017.
With Meerkat, Periscope and Snapchat breaking records this year for live streaming, and real-time video clips, this will continue thanks to Facebook’s new live streaming functionality.

Facebook Still Dominates

Despite Snapchat’s growth, Facebook remained the most considerable force on social in 2016, liberally borrowing ideas from platforms as varied as Snap to the enterprise chat service Slack in order to keep users within its walled garden of products.  
Facebook’s growing reach and increasingly insular ecosystem not only made it a force to be reckoned with but also a focus of concern. Part of this stems from Facebook's apparent support of fake news and hoax sites that possibly had an outsized impact on some voters during the recent presidential election.

Instagram v SnapChat

A few years after Facebook tried to snap up Snapchat for $3 billion, Facebook has stepped up its efforts to smack it down. The social network has tried more than a dozen times to copy some of Snapchat’s features to dilute the app’s appeal, but to no avail. So this year it enlisted Instagram in the fight. In August Instagram copied one of Snapchat’s most popular features, Stories, and then rolled out its own version of Snapchat’s Live Stories. Since then the two apps volleyed back and forth, improving their respective versions to one-up each other.

Social Media is Effective and Translates

The President elect Donald Trump used social media to leverage his message against his opponent and help spread his message in the early stages of his election. His content was share and interacted with way more than his opponent Hillary Clinton. He is able to drive the main stream media with just a tweet. This is the current social environment we live in and business will have to adapt or risk being left behind. 2016 has been a year where we finally figured out that effective marketing on social media will have a better impact then on traditional channels.


How does your Small business cut through the Political Noise?

Political ads have taken over billboards, television, Facebook, YouTube, and Pandora! Here are 5 quick and easy ways you can cut through the political advertising by staying relevant and trending on social media.

1.    If you can’t beat them join them! Take a stand on a political candidate!

If you are supporting a presidential candidate know that there are millions of people who also support that candidate. Do not be afraid to support a candidate or political stance. When brands become more humanized they can connect with customers on a personal level. It is all about stories and connecting with people. If you support Donald Trump let your support!

Just think about all of the engagement you will get from people taking their political positions for and against you. Bad publicity is still publicity.

2.       There are other things Trending!

If you go to https://www.google.com/trends/ it will show you the most google and trending content on the internet. Creating content using these trending subjects will help you join other conversations other than controversial, irrelevant content like Donald Trump’s comments or Hilary’s Emails.

 For Example New holidays, sports, worldwide events.

3.       Misdirect!

Politicians are famous for misdirecting direct questions; do the same! When a major topic is trending from a recent political event; chime in one the subject or topic and the position you believe in.

For example, there were many topics that were included in the political race. You can take a position on a topic without taking a position on a candidate, even though people could probably guess your position.  These topics can range from social, economic, or celebrity.

4.       Focus on the Positive!

An election can be a stressful time for the people and the candidates. Staying positive is the most important. In the end, we are all Americans and all trying to pursue happiness.

Deflecting off of the subject of politics and on to the topic of unification can be a great tool to show your audience that all you really care about is their happiness and not their politics.

The key is to humanize and not choose sides. We are all Americans so encourage people to participate in the political process and not take sides.

5.       Stay true to your brand!

All you can do is stay true to you and your brand!

There will be many elections if you believe your business to last long, but what type of impact will you have on your brand good or bad?

 Each brand has to choose the way in which they broadcast their political viewpoints if it at all. Yet during the political season, everyone is inadvertently portraying their political viewpoints. How will you cut through the political noise? Will you become a part of that noise or be drowned out by that noise? Your Choice.  

So what is your brand and how will promote your viewpoint?

5 Effective Social Media Best Practices for Your Business

 Once you have your presence established on the right social media sites for your small business, focus on the importance of maximizing your company’s social media marketing campaigns.

A marketing plan with social media best practices that are proven to work is a good way to increase your brand exposure and get your products and services in the limelight.

It doesn’t need to be tricky– your business just needs to follow these five best practices to help you establish an effective strategy on social media.

Set Measurable Goals for Each Social Media Network

Check Out the Competition

Choose the Best Social Media Platforms for Your Business

Brand Each of Your Social Media Pages

Prioritize Quality Over Quantity


5 Ways to Boost the Impact of Your Social Media Presence/The Financial Brand.com

Nearly every retail bank and credit union is active on at least one social media channel, but most are still trying to figure out how to maximize its impact. Here are five ways to improve results and get more out of your social media content.

1. Lead Generation

A strong content marketing strategy can also help you generate leads. If you invest the time and energy to create quality content — with real substance (e.g., ebooks, tutorials, webinars, etc. — you can ask people for their contact details in exchange for the information they want to access. This is called “gated content,” and it is one of the most effective tools marketers can use to generate leads.

2. Brand Awareness

Social media is an ideal way to introduce the public to your institution. Nielsen reports that 43% of consumers are more likely to buy a new product when learning about it from friends on social media. Make your posts shareable and engaging to help your fans do word-of-mouth marketing.

3. Demonstrate Your Brand's True Character

Your brand voice is also on display when responding to positive or negative online comments. Responding to member concerns quickly to acknowledge or aid in resolving an issue shows that you care. Thank your customers for their positive comments

4. Turn Goodwill into Dollars

Find out which topics cause your fans to respond. It could be the local animal shelter, children’s charities, college sports or something else that is unique to your community. Once you’ve narrowed down the list, consider a fundraiser, partnership or other events to make the most of your followers’ passion for that cause. Your fans almost certainly know others who support the same cause – which means you’ll be introducing new customers to your brand as your goodwill posts are seen by like-minded people.

5. Conduct Surveys/Engage With Audience

Social media allows you to conduct market research much more efficiently and affordably than in-person focus groups. It’s easy to post a link to a survey on social media or create a Twitter poll. You can assess people’s interest in new products, future locations, service delivery options, and much more. 

Read the rest of the article: http://thefinancialbrand.com/60402/boost-social-media-impact/ 




5 Reasons Why Video Must Be Part of Your 2016 Marketing Budget [Infographic] | Social Media Today

Video marketing has to be an essential part of your marketing strategy.

Video can be used across all social media platforms to drive engagement from stakeholders. This article discusses the importance of video marketing in the year of 2016 and beyond.

Don't get left behind, evolve your business today! 



LinkedIn vs. YouTube- Which is the better Social Media Channel?

YouTube Outperforms LinkedIn as Social Media Channel of Choice for Over 60% of Enterprises

Video rules among social media marketers and yields better results than pictures, promotions, and articles, according to a new survey.

"YouTube is the second largest search engine and is owned by Google, so it influences your SEO," said Jeff Gibbard, President and Chief Strategist of True Voice Media, a social media marketing agency. "Video is taking up more bandwidth on the Internet. And, it's increasingly supporting businesses' content strategies or being used as a content medium in place of writing and images."

Video outperforms images, offers and promotions, and articles as the content that yields the best results on social media. 22 percent of social media marketers surveyed point to video as the most effective content medium.

Read More: http://www.prnewswire.com/news-releases/youtube-outperforms-linkedin-as-social-media-channel-of-choice-for-over-60-of-enterprises-300297851.html