Build the best parts of your current culture into your future culture
Give employees genuinely good reasons to talk about you
A look at some real-world case studies
This has all been fairly abstract up to this point. However, what does this strategy look like as it plays out in the “real world”?
Read More: http://www.cio.com/article/3086157/internet/the-key-to-improving-your-company-culture-with-social-media-marketing.html