How 'Pokémon GO' Can Lure More Customers To Your Local Business - Forbes

Don’t Turn Them Away, Lure Them In!

Fortunately, you can do more than just embrace the game and feature it in your marketing or signage. Pokémon GO has a purchasable in-game item called a “Lure Module” which attracts Pokémon to a particular PokeStop for 30 minutes. Those Pokémon it attracts? They’re visible to and attainable by everyone in the nearby vicinity. Use it during a typically slow period of your day to get more foot traffic, and then use your creativity to turn them into a paying customer.