Using Pokémon GO for Local Marketing | Social Media Today

Step 1: Download the game and inspect the map

Step 2: Buy and set some lures


What’s next?

Given the extraordinary public interest in Pokémon GO, the early success stories reported by lucky businesses whose physical locations intersect with virtual Pokémon action, and the desire of national brands to induce the public to visit their locations, the next step will be for Nintendo and Niantic is to establish a self-serve advertising platform where businesses of all kinds can sponsor locations within the game. In fact, such a platform need not be limited to Pokémon GO but could extend to any and all geo-based games using Niantic’s back-end software.