YouTube Outperforms LinkedIn as Social Media Channel of Choice for Over 60% of Enterprises
Video rules among social media marketers and yields better results than pictures, promotions, and articles, according to a new survey.
"YouTube is the second largest search engine and is owned by Google, so it influences your SEO," said Jeff Gibbard, President and Chief Strategist of True Voice Media, a social media marketing agency. "Video is taking up more bandwidth on the Internet. And, it's increasingly supporting businesses' content strategies or being used as a content medium in place of writing and images."
Video outperforms images, offers and promotions, and articles as the content that yields the best results on social media. 22 percent of social media marketers surveyed point to video as the most effective content medium.