7 Small Businesses That Showcase Social Success On A Budget

 

1. Herschel Supply Co

Herschel Supply Co is a small manufacturer of travel bags, backpacks and accessories. As the company grew, they began looking for ways to improve their engagement with fans and customers. So they set a goal:

Talk to everyone.

2. Repair Clinic

Repair Clinic is a small Michigan-based company providing parts and accessories to repair virtually any home appliance. While they have a local store for sales, they ship their products nationwide to homeowners in need.

 

 

3. Cupcake Royale

With several locations around Seattle, WA, Cupcake Royale not only uses cross-channel promotions to boost their followers on platforms like SnapChat (not to mention their over 50k Facebook fans and counting), they use social media to get their fans involved in the business.

4. Optimal Run

Richmond, VA based Optimal Run takes engagement on social media to a new level. They want to make sure their customers get the personalized footwear they need, so they created a “recommendation” page where customers provide information about their footwear needs. The team then creates a personalized video response shared via social media or through a direct google hangout with the customer.

5. Franktuary

If you thought there wasn’t much to get excited about when it comes to hot dogs, think again. Franktuary is a popular hot dog destination in Pittsburgh and fans love the engagement of their Facebook, Twitter and Instagram.

6. The Grilled Cheese Truck

I don’t know anyone who doesn’t get excited about a good cheese toastie (known stateside as a grilled cheese sandwich), and The Grilled Cheese Truck has turned the love for that simple melty goodness into a booming business through social media. Having expanded to multiple trucks, the company uses social media to engage fans and build a loyal following across their service area.

7. Hubba

Hubba isn’t your typical brick and mortar small business. They’re a tech startup that helps buyers find info on products they care about while discovering products from new brands.


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