A new study was found on How Small Businesses Are Using Social Media.
According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a product or service.
Facebook: Top choice for small businesses, but not the only choice!
Unsurprisingly, Facebook is the most preferred social networking site for a majority of small businesses (70 percent). Twitter (38 percent) and LinkedIn (37 percent) are a distant second and third choice.
Facebook’s unparalleled popularity among small businesses can be attributed to its massive user base, which allows businesses to connect with more customers. On top of that, the social networking giant has made its platform more business-friendly to help smaller firms leverage it for marketing purposes.
This is not the only platform in an Evolving Digital Media. Platforms like Snapchat, Instagram, and YouTube can also be great platforms that can help you show off your brand to people who haven’t ever been exposed to it before. Different demographics are on different platforms and spreading your brand across those platforms can help you reach a more diverse market.
Social media is all about creating that personal bond with your audience. Therefore, to make the most of it requires adopting a more personalized tone of voice. Humor works really well and any information presented in a simple to understand language gets maximum audience attention.
How can you make it simple for your audience to understand what you’re talking about in an evolving digital media? That’s the question you must always answer when you develop your content strategy for social media marketing.
Get help with your social media strategy to adapt to the ever changing Evolving Digital Media!