Using Pokémon GO for Local Marketing | Social Media Today

Step 1: Download the game and inspect the map

Step 2: Buy and set some lures


What’s next?

Given the extraordinary public interest in Pokémon GO, the early success stories reported by lucky businesses whose physical locations intersect with virtual Pokémon action, and the desire of national brands to induce the public to visit their locations, the next step will be for Nintendo and Niantic is to establish a self-serve advertising platform where businesses of all kinds can sponsor locations within the game. In fact, such a platform need not be limited to Pokémon GO but could extend to any and all geo-based games using Niantic’s back-end software.

How 'Pokémon GO' Can Lure More Customers To Your Local Business - Forbes

Don’t Turn Them Away, Lure Them In!

Fortunately, you can do more than just embrace the game and feature it in your marketing or signage. Pokémon GO has a purchasable in-game item called a “Lure Module” which attracts Pokémon to a particular PokeStop for 30 minutes. Those Pokémon it attracts? They’re visible to and attainable by everyone in the nearby vicinity. Use it during a typically slow period of your day to get more foot traffic, and then use your creativity to turn them into a paying customer.

7 Small Businesses That Showcase Social Success On A Budget


1. Herschel Supply Co

Herschel Supply Co is a small manufacturer of travel bags, backpacks and accessories. As the company grew, they began looking for ways to improve their engagement with fans and customers. So they set a goal:

Talk to everyone.

2. Repair Clinic

Repair Clinic is a small Michigan-based company providing parts and accessories to repair virtually any home appliance. While they have a local store for sales, they ship their products nationwide to homeowners in need.



3. Cupcake Royale

With several locations around Seattle, WA, Cupcake Royale not only uses cross-channel promotions to boost their followers on platforms like SnapChat (not to mention their over 50k Facebook fans and counting), they use social media to get their fans involved in the business.

4. Optimal Run

Richmond, VA based Optimal Run takes engagement on social media to a new level. They want to make sure their customers get the personalized footwear they need, so they created a “recommendation” page where customers provide information about their footwear needs. The team then creates a personalized video response shared via social media or through a direct google hangout with the customer.

5. Franktuary

If you thought there wasn’t much to get excited about when it comes to hot dogs, think again. Franktuary is a popular hot dog destination in Pittsburgh and fans love the engagement of their Facebook, Twitter and Instagram.

6. The Grilled Cheese Truck

I don’t know anyone who doesn’t get excited about a good cheese toastie (known stateside as a grilled cheese sandwich), and The Grilled Cheese Truck has turned the love for that simple melty goodness into a booming business through social media. Having expanded to multiple trucks, the company uses social media to engage fans and build a loyal following across their service area.

7. Hubba

Hubba isn’t your typical brick and mortar small business. They’re a tech startup that helps buyers find info on products they care about while discovering products from new brands.





Increasing Engagement: 4 Tactics To Improve The Social Media Shares Of Your Content

1. Use Imagery

2. Show Valuable Content

3. Highlight Statistic

4. Integrate Social Media Signals

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3 Ways To Utilize Social Media Marketing

Social media is becoming one of the largest marketing platforms in the world. According to Fast Company, 93 percent of marketers use social media for business. However, many find it difficult to employ social media marketing without any prior experience. Here are three easy ways to utilize social media marketing for your start-up or small business:

1. Engage your Audience

Social media is all about the content. The best way to engage users is to post relevant and intriguing content on a regular basis.  Here are some things to keep in mind when curating your post.

2. Use the Networks that Matter

There are hundreds of social media platforms out there, but there are only a few worth using. At about 400 million active daily users, Instagram is an excellent platform for engagement. Instagram is especially popular among millennials, if your product is catered towards this demographic, Instagram is your best bet. The other big players nclude; Facebook, Twitter, Google+,  and LinkedIn. Here’s some general info on these platforms.

3. Build an Online Presence

The best way to reach the largest audience is to increase your number of followers. This tactic is especially useful for small businesses and new start-ups. By increasing the number of followers you’ll begin to increase your credibility and overall traction.  At 9.3 million Instagram followers and a wide array of powerful and engaging content, GoPro is a fantastic example of a company that has built and maintained a stellar online presence. Here are some ways to amass more followers:

Facebook Has Changed It's News Feed!

The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family.



The strength of our community depends on authentic communication. The feedback we’ve gotten tells us that authentic stories are the ones that resonate most. That’s why we work hard to understand what type of stories and posts people consider genuine — so we can show more of them in News Feed. And we work to understand what kinds of stories people find misleading, sensational and spammy, to make sure people see those less.

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The key to improving your company culture with social media marketing | CIO

Build the best parts of your current culture into your future culture

Give employees genuinely good reasons to talk about you

A look at some real-world case studies

This has all been fairly abstract up to this point. However, what does this strategy look like as it plays out in the “real world”?

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10 ways to increase your social media engagement like never before

1. Stop the scroll

The first step in getting someone to engage with your brand is to stop them from scrolling. If you can stop your audience from thumbing their way down the newsfeed, you have their attention. The best way to get that attention (and in turn, get engagement) is to post something they want to see. 

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What Does Microsoft's Acquisition of LinkedIn Mean for LinkedIn? | Social Media Today

One thing that is clear is that Microsoft will be getting a big boost to their CRM services, with a massive amount of new professional insights and data coming into their stream, insights that can’t be matched by their competitors.

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