Social media is becoming one of the largest marketing platforms in the world. According to Fast Company, 93 percent of marketers use social media for business. However, many find it difficult to employ social media marketing without any prior experience. Here are three easy ways to utilize social media marketing for your start-up or small business:
1. Engage your Audience
Social media is all about the content. The best way to engage users is to post relevant and intriguing content on a regular basis. Here are some things to keep in mind when curating your post.
2. Use the Networks that Matter
There are hundreds of social media platforms out there, but there are only a few worth using. At about 400 million active daily users, Instagram is an excellent platform for engagement. Instagram is especially popular among millennials, if your product is catered towards this demographic, Instagram is your best bet. The other big players nclude; Facebook, Twitter, Google+, and LinkedIn. Here’s some general info on these platforms.
3. Build an Online Presence
The best way to reach the largest audience is to increase your number of followers. This tactic is especially useful for small businesses and new start-ups. By increasing the number of followers you’ll begin to increase your credibility and overall traction. At 9.3 million Instagram followers and a wide array of powerful and engaging content, GoPro is a fantastic example of a company that has built and maintained a stellar online presence. Here are some ways to amass more followers: